{"id":1768099,"date":"2022-02-16T10:09:25","date_gmt":"2022-02-16T18:09:25","guid":{"rendered":"https:\/\/www.thecloroxcompany.com\/?page_id=1768099"},"modified":"2025-03-17T11:51:59","modified_gmt":"2025-03-17T18:51:59","slug":"innovation","status":"publish","type":"page","link":"https:\/\/www.thecloroxcompany.com\/brands\/innovation\/","title":{"rendered":"Innovation"},"content":{"rendered":"\n
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All about innovation<\/h5>\n <\/div>\n

\n Brand innovation: The latest across our portfolio\n <\/h1>\n

\n Brand innovation: The latest across our portfolio\n <\/h2>\n \n
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With a laser focus on what people need, we regularly introduce new products across our company portfolio. The innovation, much of it building on existing platforms, demonstrates our commitment to creating enhanced experiences for consumers.<\/div>\n<\/div>\n<\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
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Have a product or innovation idea you want to share with us?<\/p>\n \n

Have a product or innovation idea you want to share with us?<\/p>\n Click here<\/a>\n <\/div>\n<\/section>\n\n\n

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Clorox Scentiva Bleach<\/h3>\n

Clorox Scentiva Bleach<\/h4>\n
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To overcome barriers posed by the powerful but sometimes polarizing smell of bleach, the brand has launched Clorox Scentiva Bleach in a refreshing Lavender & Jasmine scent.<\/p>\n <\/div>\n

\n \n LEARN MORE<\/span>\n <\/svg>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n \n
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Fresh Step Heavy Duty Litter<\/h3>\n

Fresh Step Heavy Duty Litter<\/h4>\n
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Tackling one of the biggest challenges facing pet parents, this litter offers a 30-day odor control guarantee1<\/sup> — Fresh Step’s strongest odor-fighting formula yet.2<\/sup><\/p>\n <\/div>\n

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Hidden Valley Ranch Easy Squeeze Bottles<\/h3>\n

Hidden Valley Ranch Easy Squeeze Bottles<\/h4>\n
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This remake of the iconic Hidden Valley Ranch bottle in 16-ounce and 24-ounce sizes has a control flow cap and inverted design, helping consumers use just the right amount of ranch on their favorite foods with less mess.<\/p>\n <\/div>\n

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Burt’s Bees Tinted Boosted Lip Balm<\/h3>\n

Burt’s Bees Tinted Boosted Lip Balm<\/h4>\n
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This lip balm available in three shades — Misty Mauve, Rose Knows and Cheeky Cherry — delivers 24-hour moisture in a single application, with a nourishing vitamin C, E, and F core for antioxidant protection and moisture barrier reinforcement that leaves lips feeling softer.<\/p>\n <\/div>\n

\n \n LEARN MORE<\/span>\n <\/svg>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n

1. Original receipt\/UPC required, and request must be submitted within 60 days of purchase for refund. For full terms and instructions, go to freshstep.com\/guarantee.
2. Based on odor control.<\/sup><\/p>\n\n\n\n\n