{"id":1766732,"date":"2021-11-04T11:22:05","date_gmt":"2021-11-04T18:22:05","guid":{"rendered":"https:\/\/www.thecloroxcompany.com\/?page_id=1766732"},"modified":"2025-08-11T10:03:06","modified_gmt":"2025-08-11T17:03:06","slug":"purpose-values","status":"publish","type":"page","link":"https:\/\/www.thecloroxcompany.com\/company\/purpose-values\/","title":{"rendered":"Purpose &#038; Values"},"content":{"rendered":"\n<section id=\"custom-block-1\" class=\"text-section-block mobile-pt-20px mobile-pb-0px desktop-pt-60px desktop-pb-0px\" style=\"background-color: ;\">\n    <div class=\"text-section-block__wrapper\">\n                    <div class=\"text-section__head\">\n                                    <picture>\n                        <source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.thecloroxcompany.com\/wp-content\/uploads\/2022\/07\/Purpose-and-Values-128px.svg?width=32\" type=\"image\/png\">\n                        <img srcset=\"https:\/\/www.thecloroxcompany.com\/wp-content\/uploads\/2022\/07\/Purpose-and-Values-128px.svg?width=28\" alt=\"\">\n                    <\/picture>\n                                                    <h5>Purpose &#038; values<\/h5>\n                            <\/div>\n                            <h1 class=\"text-section__title desktop\">\n                Putting people at the center of everything we do\n            <\/h1>\n            <h2 class=\"text-section__title mobile\">\n                Putting people at the center of everything we do\n            <\/h2>\n        \n            <\/div>\n<\/section>\n\n\n\n<section id=\"custom-block-2\" class=\"text-section-block mobile-pt-16px mobile-pb-0px desktop-pt-16px desktop-pb-0px\" style=\"background-color: ;\">\n    <div class=\"text-section-block__wrapper\">\n                \n                    <div class=\"text-section__body paragraph\">\n                <p>Our purpose &mdash; we champion people to be well and thrive every single day &mdash; reflects our belief that we make a meaningful and positive impact on the world around us.<\/p>\n<p>Championing people starts with the health and safety of our employees. It means building a workplace culture that celebrates diversity and authenticity, enabling everyone to stretch, grow and do their best work.<\/p>\n<p>Championing people to be well and thrive also applies to the consumers we serve. Our products make the world around us and the spaces inside and outside our homes healthier, cleaner and safer. They strengthen bodies and minds, and help people care for themselves and the people and pets they love. Our brands bring people together and make life a little more joyful. It&rsquo;s why people love us. When our consumers are well and thriving, we are.<\/p>\n<p>Our purpose also drives us to champion the people in our communities. It&rsquo;s why we&rsquo;re committed raising them up by supporting equality, equal opportunity and equal justice. And we want to make the planet healthier for everyone, in every corner of the world, with clean air, pure water and unpolluted places where we live, work and play.<\/p>\n<p>We authentically live our purpose and our values in everything we do. Every single day.<\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<section id=\"custom-block-3\" class=\"text-section-block mobile-pt-40px mobile-pb-48px desktop-pt-40px desktop-pb-88px\" style=\"background-color: ;\">\n    <div class=\"text-section-block__wrapper\">\n                            <h3 class=\"text-section__title desktop\">\n                Our values\n            <\/h3>\n            <h4 class=\"text-section__title mobile\">\n                Our values\n            <\/h4>\n        \n                    <div class=\"text-section__body paragraph\">\n                <div>\n<div class=\"inspect_panels--copyableRow--2_PiZ inspect_panels--highlightRow--21P9S\">\n<div class=\"inspect_panels--propertyRowContent--7Y-mu inspect_panels--copyableRow--2_PiZ inspect_panels--highlightRow--21P9S\">\n<p class=\"inspect_panels--contentProperty--2Z1QI text--fontPos11--RSei3 text--_fontBase--YWDo0 ellipsis--ellipsisAfter8Lines--2rn32 ellipsis--_ellipsisAfterNLines--26JkZ\">Our strong corporate values guide us in achieving widespread success and are the foundation for everything we do.<\/p>\n<h5 class=\"inspect_panels--contentProperty--2Z1QI text--fontPos11--RSei3 text--_fontBase--YWDo0 ellipsis--ellipsisAfter8Lines--2rn32 ellipsis--_ellipsisAfterNLines--26JkZ\">Do the Right Thing<\/h5>\n<p class=\"inspect_panels--contentProperty--2Z1QI text--fontPos11--RSei3 text--_fontBase--YWDo0 ellipsis--ellipsisAfter8Lines--2rn32 ellipsis--_ellipsisAfterNLines--26JkZ\">It\u2019s bigger than any one of us, yet it starts with each of us. We lead with integrity, and we earn trust \u2013 in every moment and with every choice. We are hungry to grow our business and believe that winning only counts if it\u2019s done in the right way.<\/p>\n<h5 class=\"inspect_panels--contentProperty--2Z1QI text--fontPos11--RSei3 text--_fontBase--YWDo0 ellipsis--ellipsisAfter8Lines--2rn32 ellipsis--_ellipsisAfterNLines--26JkZ\">Put People at the Center<\/h5>\n<p class=\"inspect_panels--contentProperty--2Z1QI text--fontPos11--RSei3 text--_fontBase--YWDo0 ellipsis--ellipsisAfter8Lines--2rn32 ellipsis--_ellipsisAfterNLines--26JkZ\">We genuinely care about people. So, we understand the impact of our words and actions, and feel a responsibility to deliver for our consumers, customers, teammates and communities. We meet our commitments, put health and safety first and strive for a just and inclusive world.<\/p>\n<h5 class=\"inspect_panels--contentProperty--2Z1QI text--fontPos11--RSei3 text--_fontBase--YWDo0 ellipsis--ellipsisAfter8Lines--2rn32 ellipsis--_ellipsisAfterNLines--26JkZ\">Play to Win<\/h5>\n<p class=\"inspect_panels--contentProperty--2Z1QI text--fontPos11--RSei3 text--_fontBase--YWDo0 ellipsis--ellipsisAfter8Lines--2rn32 ellipsis--_ellipsisAfterNLines--26JkZ\">We set the pace for growth in each of our categories. We reimagine the game and are hungry to do more, think bigger, and execute better. It feels like a punch to the gut when we lose. We have high aspirations and the grit to take on big challenges, so we move forward together with courage and resilience in the face of obstacles.<\/p>\n<\/div>\n<\/div>\n<\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<section id=\"custom-block-4\" class=\"arrow-text-links mobile-pt-px mobile-pb-48px desktop-pt-px desktop-pb-88px\" style=\"background-color: ;\">\n    <div class=\"block single\">\n                    <h6 class=\"block-title\">RELATED CONTENT<\/h6>\n                            <ul class=\"block-list\">\n                                    <li>\n                        <a href=\"\/company\/policies-and-practices\/human-rights\/\">\n                            <span>Human Rights Commitment<\/span>\n                            <svg viewBox=\"0 0 14 10\"><path d=\"M9 0.34375L8.0625 1.28125L11.125 4.34375H0.34375V5.65625H11.125L8.0625 8.71875L9 9.65625L13.6562 5L9 0.34375Z\" fill=\"#196EEF\" \/><\/svg>\n                        <\/a>\n                    <\/li>\n                                    <li>\n                        <a href=\"\/company\/policies-and-practices\/codes-of-conduct\/\">\n                            <span>Codes of Conduct<\/span>\n                            <svg viewBox=\"0 0 14 10\"><path d=\"M9 0.34375L8.0625 1.28125L11.125 4.34375H0.34375V5.65625H11.125L8.0625 8.71875L9 9.65625L13.6562 5L9 0.34375Z\" fill=\"#196EEF\" \/><\/svg>\n                        <\/a>\n                    <\/li>\n                            <\/ul>\n            <\/div>\n<\/section>\n\n\n<section id=\"custom-block-5\" class=\"page-callout full mobile-pt-0px mobile-pb-16px desktop-pt-0px desktop-pb-48px\">\n    <div class=\"square-box\">\n                    <p class=\"lead desktop\">Our IGNITE strategy \u2014 an ambitious blueprint of strategic business choices and integrated sustainability goals<\/p>\n        \n                    <p class=\"lead mobile\">Our IGNITE strategy \u2014 an ambitious blueprint of strategic business choices and integrated sustainability goals<\/p>\n                <a href=\"\/company\/ignite-strategy\/\" class=\"button-filled primary\">Learn More<\/a>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"custom-block-6\" class=\"subcategory-links mobile-pt-40px mobile-pb-0px desktop-pt-40px desktop-pb-0px \" style=\"background-color: ;\">\n    <div class=\"subcat__wrapper\">\n                    <div class=\"subcat__empty-title\"><\/div>\n                        <ul class=\"subcat__list links_per_row--0\">\n                            <li class=\"subcat__link\">\n                                            <div class=\"subcat__empty-title\"><\/div>\n                                                                                        <img decoding=\"async\" class=\"subcat__link-image\" src=\"https:\/\/www.thecloroxcompany.com\/wp-content\/uploads\/2022\/07\/Our-Heritage-128px.svg?width=64\" width=\"64\" alt=\"\" \/>\n                                        <h5 class=\"subcat__link-title desktop\" style=\"color: #0B5DDA;\">Our story<\/h5>\n                    <h5 class=\"subcat__link-title mobile\" style=\"color: #0B5DDA;\">Our story<\/h5>\n                    <div class=\"subcat__link-blurb\"><div>\n<div class=\"inspect_panels--copyableRow--2_PiZ inspect_panels--highlightRow--21P9S\">\n<div class=\"inspect_panels--propertyRowContent--7Y-mu inspect_panels--copyableRow--2_PiZ inspect_panels--highlightRow--21P9S\">\n<div class=\"inspect_panels--contentProperty--2Z1QI text--fontPos11--RSei3 text--_fontBase--YWDo0 ellipsis--ellipsisAfter8Lines--2rn32 ellipsis--_ellipsisAfterNLines--26JkZ\">Our brands have been making a positive difference in people\u2019s lives and communities since 1913.<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n                                            <a class=\"subcat__link-link\" href=\"\/company\/our-story\">\n                            <span>LEARN MORE<\/span>\n                                                            <svg viewBox=\"0 0 14 10\"><path d=\"M9 0.34375L8.0625 1.28125L11.125 4.34375H0.34375V5.65625H11.125L8.0625 8.71875L9 9.65625L13.6562 5L9 0.34375Z\" fill=\"currentColor\" \/><\/svg>\n                                                    <\/a>\n                                    <\/li>\n                            <li class=\"subcat__link\">\n                                            <div class=\"subcat__empty-title\"><\/div>\n                                                                                        <img decoding=\"async\" class=\"subcat__link-image\" src=\"https:\/\/www.thecloroxcompany.com\/wp-content\/uploads\/2022\/07\/Corporate-Governance-128px.svg?width=64\" width=\"64\" alt=\"\" \/>\n                                        <h5 class=\"subcat__link-title desktop\" style=\"color: #0B5DDA;\">Leadership &#038; governance<\/h5>\n                    <h5 class=\"subcat__link-title mobile\" style=\"color: #0B5DDA;\">Leadership &#038; governance<\/h5>\n                    <div class=\"subcat__link-blurb\"><div>\n<div class=\"inspect_panels--copyableRow--2_PiZ inspect_panels--highlightRow--21P9S\">\n<div class=\"inspect_panels--propertyRowContent--7Y-mu inspect_panels--copyableRow--2_PiZ inspect_panels--highlightRow--21P9S\">\n<div class=\"inspect_panels--contentProperty--2Z1QI text--fontPos11--RSei3 text--_fontBase--YWDo0 ellipsis--ellipsisAfter8Lines--2rn32 ellipsis--_ellipsisAfterNLines--26JkZ\">Doing the right thing\u00a0 \u2014 this core value guides every business decision we make at Clorox.<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n                                            <a class=\"subcat__link-link\" href=\"\/company\/corporate-governance\">\n                            <span>LEARN MORE<\/span>\n                                                            <svg viewBox=\"0 0 14 10\"><path d=\"M9 0.34375L8.0625 1.28125L11.125 4.34375H0.34375V5.65625H11.125L8.0625 8.71875L9 9.65625L13.6562 5L9 0.34375Z\" fill=\"currentColor\" \/><\/svg>\n                                                    <\/a>\n                                    <\/li>\n                    <\/ul>\n                    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":34,"featured_media":0,"parent":1766680,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-basic-page.php","meta":{"_acf_changed":false,"_oasis_is_in_workflow":0,"_oasis_original":0,"footnotes":""},"class_list":["post-1766732","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/pages\/1766732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/comments?post=1766732"}],"version-history":[{"count":67,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/pages\/1766732\/revisions"}],"predecessor-version":[{"id":1781318,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/pages\/1766732\/revisions\/1781318"}],"up":[{"embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/pages\/1766680"}],"wp:attachment":[{"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/media?parent=1766732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}